Niki Shaffer is a 20+ year media professional. Since 2012 she has been the General Sales Manager of KYW Newsradio.

 

As General Sales Manager, Niki works with her team of Account Executives to identify clients and prospects with specific marketing challenges. They work together to develop customized marketing campaigns utilizing our radio brands, streaming audio and digital solutions, and other integrated tactics. It's extremely fulfilling to help advertisers achieve new levels of success for their business with help of our talented team and exceptional brands.

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Niki loves her involvement in the KYW Newstudies. She feels it's exciting to see the next generation of bright and motivated students take a proactive step in launching their careers in journalism and broadcasting. 

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